Africa Month: Multichoice Launches ‘The Africa We See’ Campaign to Celebrate the African Story


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This Africa Month, DStv and GOtv have launched ‘The Africa We See campaign’, a heart-warming celebration of the excellence and power of Africa, its people and the rich stories that come from the continent.

The month of May is recognised as Africa month – a time when the continent of Africa commemorates the founding of the Organization of African Unity (OAU).

It is in celebration of this milestone of the OAU and its successor, the African Union, that the continent celebrates Africa Day on May 25 every year.

Multichoice Uganda says now more than ever, Africans are shaping and owning their narrative through stories and music – and this Africa Month, DStv and GOtv will serve as vehicles that share these stories far and wide.

MultiChoice Uganda General Manager, Hassan Saleh says that despite the current lockdown situation, there’s still cause to unite and celebrate Africa.

“Although the current climate demands everyone to physically isolate it has, in so many ways, called people to come together and unite in celebrating what matters the most: resilience, sense of community, creativity and so much more. Attributes that perfectly illustrate the very essence of who we are as Africans” Saleh said.

“It is in light of this, that we celebrate the distinctively African talent and entertainment on our channels that reflect the stories and lives of our treasured viewers across the continent,” he added.


A variety of channels that speak to all Africans

With a myriad of stories to be told, diverse audiences to reach and an abundance of talent across the continent, DStv and GOtv are platforms that bring about impactful and inspiring content across several channels.

The wide-ranging channels provide a variety of content and genres, ranging from telenovelas, reality, drama, comedy, lifestyle, music and movies.

DStv and GOtv, home to Mzansi Magic and Zambezi Magic provide enthralling locally-produced content for Southern Africa – Maisha Bongo, leading content creator for Tanzanian viewers, Pearl Magic, the flagship channel for the Uganda Market and Maisha Magic East, that offers the best in Kenyan shows.

Also, home to Nollywood is Africa Magic that continuously provides viewers with a variety of popular Nigerian series and movies and has become a staple in homes across the continent.

Home brewed talent

With the purpose of promoting local content produced by Africans for Africans, DStv and GOtv have continued to play an important role in giving local talent a platform to tell African stories and to act as a reflection of African communities and their families, instilling pride not just locally but globally. 

The launch television promo features famous faces from across the continent, such as the cast of Tinsel, one of the most popular telenovelas in Africa, Chimange Chinalula of Zambezi Magic’s comedy Shi Mumbi and Jason Goliath from South Africa who can often be seen on Comedy Central.

These stars, who have put African narratives on the map, openly express their hopes and dreams for the continent.

Honouring the Africa we see

The Africa We See campaign, aims to instill pride in all Africans and awaken the comradery, especially during these unprecedented times that demand that we all pull together. 

Viewers from far and wide are encouraged to participate in the #AfricaWeSee conversation by sharing messages, pictures and video content in celebration of Africa Month.

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