Uganda Peoples’ Defence Forces’ (UPDF) Communication Officers and Media Staff are undergoing a one-week training in media planning and strategic communication in Kampala in partnership with the UK Joint Information Activity Group.
The training, running from September 2 to 6 aims at enhancing effectiveness in performance and personal growth among Ministry of Defence and Veteran Affairs/UPDF Communication Officers and media staff.
In his opening remarks, the Chief Guest and UPDF Joint Chief of Staff (JCOS) Lt Gen Joseph Musanyufu, noted that the training aims at augmenting the vision of UPDF which states that transformation into a modern, professional, efficient and accountable force anchored on a strong civil-military partnership and capable of efficient understanding of its mission Armed Forces.
“UPDF needs to continuously inform the public on what we do and why we exist to build a professional image,” he said.
He encouraged participants to pro-actively inform the public as earlier guided by the Commander-in-chief of the UPDF, Gen Yoweri Museveni of the need to continuously inform the public on the core activities and build more on the image of the UPDF.
The Joint Chief of Staff commended the UK Joint Information Activities Group (JIAG) as a partner in the week –long training for offering to improve the quality of the Ministry of Defence and UPDF communicators.
He further guided on the need to build adequate and credible defence capacity to address both internal and external threats through continuous information dissemination, adding that transferring knowledge effectively through information sharing strengthens the UPDF doctrine of being a Pro-People Army.
The Defence Advisor to the British High Commissioner to Uganda Lt Col Mathew Edwards on behalf of the High Commissioner Ambassador Peter West encouraged participants to be more interactive in order to get what they want from the course.
The Defence Spokesperson Brig Richard Karemire noted that the training provides an opportunity for rapid improvement of communication skills among participants.
He further implored participants to always learn how to tell their own stories to score an impact on the public.
The opening session was also attended by Ministry of Defence Human Resource Commissioner, Cox Anguzo, among other UPDF Senior Officers.