“Fame Won’t Pay your Bills” – Sheilah Gashumba tells TV Presenters, Attacks NTV for Paying Her Peanuts

Sheilah Gashumba

Popular media personality, Sheilah Gashumba, has said she would rather sell samosas than be a TV presenter, after she claimed TV presenters only thrive on fame but they’re broke.

Sheilah opened a can of worms on Twitter Friday night after she called out TV stations for exploiting presenters and paying them peanuts.

She revealed that during the time she was co-hosting The Style Project (fashion talk show) on NTV Uganda, she was paid Shs 100,000 per show which is Shs 400,000 a month since it’s a weekly show. This is peanuts, she says, given the 30-minute show had a sponsor paying NTV Uganda as much as Shs 25m.

Yet her makeup per episode cost Shs 80,000, her hair (Shs 300,000) on top of other costs in outfits. 

On NTV, Sheilah also co-hosted daily music talk show ‘The Beat’. She quit the show in 2018, and later also quit The Style Project in 2019.

“Lol NAH FAM!! I would rather sale somasos a whole month than be a tv presenter,” she tweeted

“In general, my point is other jobs are way better than being a TV presenter In Uganda. I would rather drive Uber than be known by the whole world for being a tv presenter with peanuts famous but broke!! Nah”.

Sheilah made her TV debut as an 8-year-old girl, hosting a kids show on WBS TV back in the days. At the time, she earned Shs 50,000 per show.

She says back then, she cared less about the money simply because she was a kid, “but now I’m not a child and I don’t stay under my father’s roof”.

The social media influencer and brands ambassador says she was working on TV because she loved being on TV.

“But when you grow older, you realize it’s not about what you love but your value and how much you are being paid for job!! You are either paid your worth or you walk out!!”

She had a tip for young people – “Don’t let the world fool you!! Being famous in uganda through TV is a myth, no money!! Just fame but no money, that’s the plain truth”.

According to her, the talent on TV in Uganda isn’t worth the TV stations. And she advises TV presenters to know their worth.

“This is the reason the entertainment industry is underrated because y’all don’t value yourselves!!”

During the lockdown, ratings for two of the leading TVs (NBS and NTV Uganda) have spiked owing to their entertainment shows that air Friday and Saturday nights. The TVs have fronted their entertainment hosts and DJs in what seems like weekly battles of who leads the market in entertainment.

Investment in marketing for each of the shows has been ramped up (on TV and social media), but question is – are the presenters cashing in on this boom in viewership?

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