Music lovers in Mbarara were given a treat over the weekend as Bell Lager launched its nationwide ‘All Stars Tour’ which will be showcasing the most trending musicians on Uganda’s music scene today.
The event was held at Agip Motel in Mbarara was flocked by hundreds in what Bell Jams said was a way of giving back to its loyal customers.
The lucky ones went away with prizes like headphones, t-shirts, key holders and beer. Tickets went for Shs 10,000 (Ordinary) and Shs 20,000 (VIP).
The Bell Jamz ‘All Star Tour’ was launched in 2018 to provide a platform for Uganda’s talented artists to interact with their fans.
This year it is themed “celebrating the fresh and new”. The tour will showcase the rising musicians who are dominating the airwaves as well as hangouts, and to help them interact with their fan base.
Revelers jammed to performances from the like Fik Fameica, Spice Diana, Vinka, John Blaq, Benie Gunter, Nina Rose among others.
Fik Fameica and Vinka went on their knees to appreciate Bell Lager for taking the initiative to promote them as fresh artists in the music industry.
Bell Lager’s brand manager, Francis Kirabira says Bell Jamz seeks to groom talented young musicians in the music industry.
“We as Bell Lager are uplifting local talent and for the very long time, Bell has been sponsoring music but had never come out to say that we are all about uplifting our local talent. This is what we are doing now not only in Kampala but also taking it to country,” Kirabira said.
He says Mbarara was considered this time round since the town did not feature on the maiden All Star Tour in 2018.
The tour will head to Gulu on July 6K, Kabale (July 20), Arua (July 27), Masaka (August 3) and the wrap will be in Kampala on August 23.