PRAU Nite to Focus on Crisis Management in Digital Era, a Case of Banking Sector


PRAU Patron, Minister Frank Tumwebaze shares a photo opportunity with members of the new PRAU governing council recently.
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The body that brings together PR practitioners in Uganda is set to hold its first PRAU Nite since the new leadership took office.

The PRAU Nite is scheduled to take place on December 6 at the Sheraton Kampala Hotel Rwenzori Ballroom starting 6pm.

The December edition is themed ‘Crisis Management in The Digital Era: A Case of The Banking Sector’.

The PRAU President, Sarah Kagingo said that the theme of the PRAU Nite is informed by the fast changing dynamics and the crises that brands contend with driven especially by advancement of technology.

The discussion will also touch on the challenges currently facing the banking sector some of which include alleged smear campaigns by the media against certain banking entities.

“One day, all could be well, and suddenly, you find yourself in a situation where things are moving too fast. Yet in all this, you need to stay focused and get the job done of managing your brand or organisation’s reputation,” Kagingo said in a statement.

She cited challenges like fake news, actual news, leaked documents, fabricated documents, smear campaigns among others all of which PR practitioners must endeavor to prevail over.

There will be a panel discussion on the topic featuring Walter Wafula, the head of Business Unit at Brainchild Burson-Marsteller, John Chihi, the Managing Director and Leading Consultant at Mediage PR EA Limited.

Other panelists are Jacqueline Namara Rukare who is Chartered Marketeer at MCIM, Ivan Okuda who is a lawyer and journalist with Nation Media Group, and John Ssenkeezi who works with Airtel as the Digital Marketing and Strategic Alliances Manager.

Kagingo adds that the night will as well be an opportunity for PR practitioners to meet, network and interact on a lighter note. The occasion will also offer new members of the Association an opportunity to meet with the rest of the team as they wind down the year.

Over 100 members of PRAU have confirmed their participation.

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